Studio Marcus Kraft: illustrated book for Gc Watches
Studio Marcus Kraft produced a large-format coffee-table book featuring photographs by Pino Gomes for the Zug-based watch brand Gc. The book was presented at Basel World.
New York-based photographer Pino Gomes took portraits of over 100 people in more than 25 countries for the watch brand Gc. The resulting images show up-and-coming personalities who have already achieved considerable success in their professional fields. The two-year photo project is now documented in the illustrated book "Smart Luxury Moments", which was officially presented at Basel World 2013.
Studio Marcus Kraft conceived, edited and designed the large-format work. "The design of the book is very straightforward: two image sizes, landscape-format black and white images and only one font style. The paper produced especially for the book, the black pages and the wrapping paper also give the book a very unique character," says art director and designer Marcus Kraft.
The 240-page illustrated book has a print run of 4,700 copies, was produced in Switzerland and is distributed worldwide exclusively by Gc.
Responsible at Gc Watches / Sequel, Zug: Cindy Livingston, CEO & President, Sequel. Responsible for concept, design & typography: Studio Marcus Kraft, Zurich. Photography: Pino Gomes, New York. Editing: Pino Gomes, Cindy Livingston, Marcus Kraft. Print: Odermatt print shop, Dallenwil. Book binding: Burkhardt bookbindery, Mönchaltorf.
