Studio Geissbühler for the National Museum
Studio Geissbühler is responsible for the advertising campaign for a current exhibition on Charlemagne at the National Museum in Zurich.
Who was Charlemagne and how did the Carolingian emperor shape the eighth and ninth centuries? 2014 marks the 1200th anniversary of the death of Charlemagne (*748-†814), the first emperor of the Western Middle Ages. To mark the occasion, the National Museum Zurich is dedicating a comprehensive cultural and historical exhibition to him and his time.
Studio Geissbühler developed the advertising for the exhibition. Charlemagne is an icon in the history of the development of the Western empire. This is implemented as the central idea in the advertising campaign. At the center is an iconography that stages the typical signs of Charlemagne: Beard and crown together become the exhibition symbol, which is used on all media. Boldly and with grandeur, as befits the theme, according to the press release issued on Thursday.
Responsible at the Landesmuseum Zurich: Andreas Spillmann (Overall Management), Marco Castellaneta (Head of Museum Operations), Peter Krebs (Head of Marketing, Communication & Events), Juliette Wyler (Head of PR), Carole Neuenschwander (Project Management Marketing). Responsible at Studio Geissbühler: Nadine Geissbühler (Creative Direction).
