Study: Social Media in Switzerland 2014

Between the beginning of December 2013 and the end of January 2014, over 700 consumers in Switzerland were surveyed on the following topics:

- Information procurement and mobile Internet
- Blogs
- Social Networking
- Use of QR codes

The most important findings at a glance:

- Around half (49 percent) of those surveyed use the Internet every day to search for specific information while on the move.

- The vast majority of consumers gather information online before making a purchase. User-generated content is becoming increasingly important.

- A new generation of bloggers has arrived. Having grown up in the wake of new technologies, they are setting out to enrich the Internet with content. Blogs are important sources of information. Bloggers track down or set trends and thus become opinion leaders. They are therefore also becoming increasingly relevant for companies.

- Facebook is still the most frequently used social network. It is also most frequently used for photo sharing and location-based social networking. However, there is a lot going on behind Facebook, with a large number of platforms vying for the attention of users - some of them very successfully.

- Attractive, high-quality content is the most important criterion for web users to follow or like a company.

- Although almost half of all respondents have a QR code reader installed, 80 percent never use it or use it less than once a month.

A preview version is available here for download. You can download the complete study (44 pages in A4 format) at under this link order