Study: Women over fifty are proud of their age

91 percent of women over 50 think it's time to change the prevailing views on "women and aging." This was the finding of a global survey of women in the 50+ generation commissioned by the Dove brand (Unilever). Today, probably not coincidentally, on International Women's Day, the results were published.The survey was part of the Dove Pro Age study "Beauty - not a question of age". It was conducted as part of the launch of the new Pro Age skincare range. Some interesting results came to light: 86 percent of the women surveyed are even proud of their age. The majority describe themselves as young (59 percent), and only 16 percent as old. The quintessence of the survey: women over 50 today feel too young to be old.
93 percent of respondents also believe that society has misconceptions about women over 50. Among other things, unproductivity for society and disinterest in sex were mentioned.
In previous years, Dove has already advertised with women who do not conform to the ideal image of media society. With Pro Age, Dove wants to help older women in particular feel beautiful, but also promote a more positive attitude toward aging.