Study confirms: Strong growth in online retail
Together with the GFK, the Swiss Mail Order Association SAAM has for the first time conducted an overall market survey for online and distance selling in Switzerland. The study shows that online trade increased massively in 2008.
Together with the GFK, the Swiss Mail Order Association SAAM has for the first time conducted an overall market survey for online and distance selling in Switzerland. The study shows that online trade increased massively in 2008. Last year, it grew by around 17 percent, with more than 41 percent of orders being placed online.
A total of 280 million newsletters were sent throughout Switzerland. That is 50 percent more than in the previous year. At the same time, the number of traditional mailings decreased by two percent. The same number of impulses are now sent electronically as on paper.
According to the association, online and distance selling is likely to grow faster than the market average this year.
A total of 280 million newsletters were sent throughout Switzerland. That is 50 percent more than in the previous year. At the same time, the number of traditional mailings decreased by two percent. The same number of impulses are now sent electronically as on paper.
According to the association, online and distance selling is likely to grow faster than the market average this year.
