Spreading plan: Zurich's cyclists gifted with poppies
Vergangenen Freitag durften sich einige Velofahrer in Zürich über eine rote Mohnblume an ihrem Lenker freuen. Was die Blume zu bedeuten hatte, war indes unklar. Einziger Hinweis gab eine kleine Kenzo-Marke. Nun ist klar, hinter der Aktion steckt die Agentur Streuplan.
The Below the Line agency let the poppy blossom for its client Kenzo. Kenzo is a Japanese-French fashion and cosmetics brand, and the red flower is the trademark of the "Flower By Kenzo" fragrance launched in 2000. Incidentally, the poppy has already conquered other cities such as Paris, Mexico City, London, Moscow and Singapore on behalf of Kenzo.
