Scatter plan: Nivea introduced to the yoga world
To mark the product launch of Nivea Deodorant Calm & Care Sensitive, Streuplan designed and executed an integrated campaign.
In collaboration with the leading yoga schools in Switzerland, free taster courses as well as product samples and yoga posters for existing course participants are being offered exclusively to Nivea customers until the end of the year. Nivea customers also benefited from special conditions for tickets to the 1st Zurich Yoga Festival "Indigo Lotus", which took place from May 13 to 16, 2010 in the Papiersaal/Sihlcity. Visitors can also learn from video flows for beginners and advanced practitioners on the Internet special. Yogini Olive Ssembuze was engaged as a testimonial.
> To the poster (pdf)
Responsible at Beiersdorf: Daniel Münster (Group Brand Manager), Katrin Förster (Junior Brand Manager),
Claire Henry (Intern Marketing Consumer). Responsible at Streuplan: Thomas Back(overall responsibility), Caroline Schmid (AD), Sabrina Hardegger (consulting), Martina Huwyler (consulting), 316tn
GmbH (Internet), Digital Emotions (Film), Thomas Buchwalder (Photography).
> To the poster (pdf)
Responsible at Beiersdorf: Daniel Münster (Group Brand Manager), Katrin Förster (Junior Brand Manager),
Claire Henry (Intern Marketing Consumer). Responsible at Streuplan: Thomas Back(overall responsibility), Caroline Schmid (AD), Sabrina Hardegger (consulting), Martina Huwyler (consulting), 316tn
GmbH (Internet), Digital Emotions (Film), Thomas Buchwalder (Photography).
