Scatter plan: Kitchen towels for better air quality in retirement homes
Streuplan created a special mailing campaign for Walter Meier Klima Schweiz. The campaign was designed to inform the directors of rehabilitation centers, retirement homes, and nursing homes about the benefits of professional air humidification.
The enclosed kitchen towel could be made wet according to an old home recipe and placed on the radiator in the office. The effect: fewer respiratory infections, less difficulty swallowing, sore throats and burning eyes. A professional solution for patients and residents is available from Walter Meier.
Responsible at Walter Meier: Daniel Sütterlin (Marketing Manager Air Conditioning). Responsible at Streuplan: Thomas Back (overall responsibility), Stefanie Fink (AD), Sabrina Hardegger (consulting).
