Scatter plot: Peace, joy, egg ravioli
Zurich-based BTL agency Streuplan has implemented a national POS campaign under the slogan "Peace, Joy, Egg Ravioli". The campaign is communicated via top signs, on pack leporellos and online.
The participation mechanism is multi-stage and takes place via an SMS-to-email tool developed by Streuplan. By sending an SMS with "Hero" and your e-mail address, you are automatically entered into the main draw for a vacation account worth CHF 10'000. Immediately after sending the SMS, you will receive an e-mail that refers you to an additional monthly competition on the homepage. There you have to find out where the Hero Ravioli can is currently located on its tour through Switzerland. Seasonal prizes will be raffled. The newsletter subscription to the monthly competition is intended to serve as a sales-promoting reminder.
Streuplan has been Hero's responsible communications agency since 2010 and last year realized the 125th anniversary campaign as well as the new homepage.
Responsible at Hero: Christian Schenk (Business Unit Manager Consumer), Flavio Pellegrini (Product Manager). Responsible at Streuplan: Thomas Back (overall responsibility), Marco Schlatter (consulting), Caroline Schmid (AD), Stefanie Fink (AD), Dalibor Tihi (web development).
