Strebel Juon: Aesthetic appearance requirements for dermatology practice

Mandana Péclard opened her own practice dedicated to skin and beauty this spring at Kappelergasse 16, just off Zurich's Paradeplatz. The specialist in general and internal medicine specializing in skin, skin diseases, dermatological laser therapies and aesthetic medicine subsequently commissioned Strebel Juon to design and develop the logo and corporate identity for the new practice.

The logo, developed from two "P "s, alludes to the initial letters of the practice and the owner's name. By rotating the P by 180 degrees, it can also be read as a "d" and thus stands for the term "dermatology".

The designers' aim was also to counteract the usual tendency towards a "sterile, clinical" solution with a lot of white in the sense of differentiation and to use colors that allow or underline the association with the topic of "dermatology and beauty". The fact that the look and feel of the store is based on international fashion and cosmetics labels is entirely intentional. This claim is also reflected in the interior design of the practice premises. The result is an appearance that expresses the aesthetic aspect and consistently focuses on the central element of the logo. Strebel Juon realized the stationery, an offer leaflet, the opening invitations, a showcase poster and the Website. The website is dominated by a clear layout, which uses typography and light animations as the primary design elements, as well as short, informative texts, as images on the subject are often not very inviting.

Responsible at the practice on Paradeplatz: Dr. Mandana Péclard. Responsible at Strebel Juon: Gian Marco Juon, Esther Kümin (consulting), Robin Strebel, Joceline Strebel (creation); Xandra M. Linsin (photos); Serge Hardmeier/Code Division (web publishing).