Strategies for success
Professional Development: Another intensive seminar on strategic planning will take place in Gerzensee from June 10 to 13.
Another intensive seminar on strategic planning will be held in Gerzensee from June 10 to 13.Where does strategic planning come from and where does it lead? What is its meaning, purpose and content? For the fifth time, bsw leading swiss agencies, in collaboration with the Account Planning Group Switzerland (APGS), has succeeded in attracting high-profile personalities from the industry as lecturers to answer the above questions as part of an intensive seminar. Four top-class experts have been announced for the upcoming intensive seminar in Gerzensee: ADC President Jean Etienne Aebi, BSW President Frank Bodin, APGS President Pascal Schaub and Advertiser of the Year Peter Felser.
Only every two years are the most important insights into the success factor of strategy imparted. Now it's time again, the call for applications for this year's camp from June 10 to 13 at the Gerzensee Study Center is open. This seminar currently offers the only opportunity for further training in the field of strategic planning in Switzerland.
The intensive seminar is primarily aimed at employees of bsw agencies, especially ambitious, holistically thinking consulting group leaders as well as consultants, junior planners, planners and those who want to become one, creatives and media strategists.
Seminar leaders Simon Walter, Planning Director Wirz Werbung, and Pascal Schaub, Head of Strategic Planning Publicis, "attach great importance to a mixed field of participants". If space is available - the number of participants is limited to 22 - interested parties from the client side are also welcome. The registration deadline is April 25, 2007.
The aim of the seminar is to familiarize participants with the meaning, purpose and process of strategic planning. After the course, participants should be able to analyze a market appropriately and, based on this, develop a promising advertising strategy that serves as an effective and attractive springboard for a strong campaign idea. In addition to theory, the intensive seminar also covers a variety of practical examples from briefing to success monitoring.
For more information, visit www.accountplanninggroup.ch or www.bsw.ch or call Agnes Collenberg on 043 444 48 10.
Andreas Panzeri
Only every two years are the most important insights into the success factor of strategy imparted. Now it's time again, the call for applications for this year's camp from June 10 to 13 at the Gerzensee Study Center is open. This seminar currently offers the only opportunity for further training in the field of strategic planning in Switzerland.
The intensive seminar is primarily aimed at employees of bsw agencies, especially ambitious, holistically thinking consulting group leaders as well as consultants, junior planners, planners and those who want to become one, creatives and media strategists.
Seminar leaders Simon Walter, Planning Director Wirz Werbung, and Pascal Schaub, Head of Strategic Planning Publicis, "attach great importance to a mixed field of participants". If space is available - the number of participants is limited to 22 - interested parties from the client side are also welcome. The registration deadline is April 25, 2007.
The aim of the seminar is to familiarize participants with the meaning, purpose and process of strategic planning. After the course, participants should be able to analyze a market appropriately and, based on this, develop a promising advertising strategy that serves as an effective and attractive springboard for a strong campaign idea. In addition to theory, the intensive seminar also covers a variety of practical examples from briefing to success monitoring.
For more information, visit www.accountplanninggroup.ch or www.bsw.ch or call Agnes Collenberg on 043 444 48 10.
Andreas Panzeri
