Stop AIDS campaigns: Past and present
For about 25 years, Aids-Hilfe Schweiz (AHS) and the Federal Office of Public Health (FOPH) have been regularly raising awareness of this immune disease through posters, films, and advertisements. A great deal has changed since the launch of the first AIDS prevention campaign, as a selection of campaign themes shows…
In the 1980s, fear and uncertainty were high and there was a need for information: Is kissing contagious? Can I shake hands with an HIV-positive person? From 1986, the Basel-based CR advertising agency was commissioned by the AHS and the FOPH to provide information about condoms as protection against HIV infection and to promote solidarity with people suffering from AIDS. The agency was responsible for communication for a total of 18 years. During this time, a wide variety of subjects were created: in 1997, for example, it was called "Ohne Dings kein Bums" (No ding, no bang), and in 2004 posters with stick figures against a yellow background were used. Then there was a change of agency. In 2005, Euro RSCG Zurich took over the reins. Since then, the agency has been working with the Love Life campaign to the topic.
cR advertising agency (Basel), 1987
cR advertising agency (Basel), 1988
cR advertising agency (Basel), 1989
cR advertising agency (Basel), 1989
cR advertising agency (Basel), 1990
cR advertising agency (Basel), 1990
cR advertising agency (Basel), 1990
cR advertising agency (Basel), 1991
cR advertising agency (Basel), 1992
cR advertising agency (Basel), 1992
cR advertising agency (Basel), 1993
cR advertising agency (Basel), 1994
cR advertising agency (Basel), 1994
cR advertising agency (Basel), 1994
cR advertising agency (Basel), 1994
cR advertising agency (Basel), 1995
cR advertising agency (Basel), 1996
cR advertising agency (Basel), 1996
cR advertising agency (Basel), 1997
cR advertising agency (Basel), 1997
cR advertising agency (Basel), 1997
cR advertising agency (Basel), 1998
cR advertising agency (Basel), 1998
cR advertising agency (Basel), 1998
cR advertising agency (Basel), 1999
cR advertising agency (Basel), 2000
cR advertising agency (Basel), 2000
cR advertising agency (Basel), 2002
cR advertising agency (Basel), 2002
cR advertising agency (Basel), 2004
cR advertising agency (Basel), 2004
The Love Life campaign from Euro RSCG Zurich.
Euro RSCG Switzerland (Zurich), 2005
Euro RSCG Switzerland (Zurich), 2006
Euro RSCG Switzerland (Zurich), 2007
Euro RSCG Switzerland (Zurich), 2008
Euro RSCG Switzerland (Zurich), 2008
Euro RSCG Switzerland (Zurich), 2009
