Stocks' serious etiquette guide

Matter & Partner puts stock market winners in the limelight for the investor magazine Stocks, published by HandelsZeitung, has been providing investors with weekly information on the stock market for over 18 months. Even after the boom years, Stocks has secured broad awareness among readers. The aim of the campaign designed by Matter & Partner and launched at the end of April is to expand this circle. Although a study shows that a considerable proportion of the Stocks audience are among the top earners, Daniel Matter and his team are focusing on the nouveau riche. Thanks to Stocks, they have made money so quickly that they are unaware of the comments of the old money aristocracy. page 6