Stylish through the night with Valencia and Eve
Valencia Kommunikation developed the new «Win a Styling EVEning» on-pack promotion for Eve and designed the 4-packs for the campaign. This also included the complete creation of accompanying advertising materials for print and digital media, as well as the organization of the grand prize.
The party and aperitif drink Eve brings women together and lets them enjoy relaxed moments with friends. Eve calls this momentum, which the Eve brand occupies for itself, "Sharing female moments". This brand essence is celebrated in all advertising materials and at all touchpoints. This year's on-pack promotion also revolves around the shared celebration of a beautiful evening enjoyed by female friends.
Five "ladies' evenings" including an overnight stay are up for grabs, with four friends each being styled by celebrity stylist Clifford Lilley and driven to dinner by a chauffeur. Afterwards, it's off to a club to party to the new Eve flavors "Caipirinha" or "Hugo.
The promotion is advertised with an eye-catching packaging design, a flyer, advertisements and a newsletter. The competition is entered online, for which the microsite was also designed and programmed in-house.
Parallel to the promotion, there is also a 20 percent promotion in the Coop, which is advertised with flashy coupon ads in the Coop newspaper and in 20 Minuten Friday. Online banners complete the advertising media realized by Valencia. The on-pack promo runs from May to September 2015.
Responsible persons at Feldschlösschen: Juliana Furlan (Marketing Manager International Brands), Noëlle Wagner (Junior Brand Manager Eve). Responsible at Valencia Communication: Simone Fluri (Creative Director), Nadine Gschwend (Junior Art Director), Guillermo Garcia (Senior Copywriter), Melanie Nolte (Senior Account Director), Ladina Bader (Junior Consultant), Serdal Aktas (Team Leader Polygraphy), Philipp Heitz (Digital Media Director), Michael Dietiker (Web Developer).
