Stamp for homosexuals
Seal of approval Gay and lesbian couples want to hold hands on vacation without risking critical looks or hostile remarks.
Seal of approval Gay and lesbian couples want to hold hands on vacation without having to risk critical looks or hostile remarks. The solution developed by JWT+H+F provides the Adliswil-based travel provider Pink Cloud with a tool with which it can draw its customers' attention to suitable offers. The "Gay Approved" stamp is used to brand the relevant trips, destinations and other offers that are particularly suitable for gays. In addition to image ads, JWT+H+F also created a physical stamp set. Among other things, this gives Pink Cloud the opportunity to mark offers in the catalogs of various tour operators as particularly gay-friendly. As a further application, cinema slides were produced for the Pink Apple Film Festival.
