Starting shot for APG|SGA promotion
The Center of Excellence for Interactive Live Communication is now marketing advertising and promotional space at SBB train stations.
APG|SGA Promotion will take over the organization and implementation of promotions in 170 SBB stations on July 1, 2016. An experienced team of specialists is exclusively responsible for consulting and booking and accompanies the implementation of the individual promotions. Advertising customers benefit from additive offers in a growing area of out-of-home media as well as multiple execution options at various mobility hotspots.
As a national competence center for interactive live communication, APG|SGA Promotion will operate throughout Switzerland from Zurich. A new consulting and sales unit with a total of five specialists - including two former SBB employees - has been set up to look after the advertising market. They are headed by Ernst Fuhrer, who also manages the successful APG|SGA Mega Poster segment brand.
The range of services includes the rental of highly frequented locations for commercial brand staging in various dimensions as well as temporary pop-up stores on promotion areas. The range of services is supplemented by the organization of commercial or non-material distribution campaigns in the midst of commuter flows. In addition to the exclusive leasing of large and small SBB locations, APG|SGA Promotion provides advice and support to clients and agencies with less promotional experience. In the medium term, existing synergies are to be exploited and expanded in order to soon be able to offer multiple execution options in other communication spaces such as public transport, airports, shopping centers or the mountains.
SBB Immobilien and APG|SGA are intensifying their successful, long-standing partnership with the new competence center. Both companies are convinced that a substantial increase in added value can be achieved through synergies with other outdoor advertising products and by embedding them in a large sales network. The advertising market will benefit from a comprehensive out-of-home range of products and services, which will now create an immediate, haptic and interactive relationship with the end product.
The product event in the hall at Zurich main station, will be marketed by SBB as before.
