The OTC product for sore throats from Doetsch Grether in Basel is to be advertised in future with classic print motifs in the consumer press.

As part of its H2015+ strategy, Helvetia has developed a Group-wide brand positioning. The growing insurance company was looking for a lead agency to establish a uniform advertising presence for the communicative activities of all countries, the agency said in a press release on Thursday. Following the introduction of a common corporate design, Helvetia is thus taking the next step on the way to becoming a strong international brand.

Startbahnwest presented a communicative umbrella idea that can be implemented on a country- and product-specific basis. Over the coming months, the Zurich-based advertising experts will be overseeing the implementation of the advertising world in Germany, Austria, France, Spain and Italy. The results will be on display from January. The first measures will also be implemented in Switzerland from 2013.