Runway West for Greenpeace: 25 years of commitment to the environment
The first stages of the anniversary campaign for Greenpeace Switzerland have been completed. The campaign developed by Startbahnwest shows what the environmental protection organization has achieved in 25 years.
The basic idea of the campaign is that Greenpeace stands for its actions more than any other organization. Greenpeace works primarily with images - then as now. The images are intended to prove that the environmental protection organization is committed to its goals. In addition to advertisements, there is a memo game, off- and online. Each picture shows a Greenpeace action. An anniversary logo was developed for this, which will be used over the coming months.
Responsible at Greenpeace Switzerland: Susanne Schnyder (Team Leader Organizational Communication), Dan Schaefler (Web Manager). Responsible at Runway West: Rüdiger Flothmann (CD), Hartmut Vetter, Denise Heusser (consulting), Gesine Dittrich (AD), Natasa Maricic (text), Joely Tafanalo (DTP).
