Runway West promotes natural gas cars with anti-ozone tablets
"Anti-Ozone," the solution to high ozone levels, was developed by the agency Startbahn West as the theme for a campaign for its client, Gasverbund Mittelland. The campaign promotes natural gas-powered cars.
Anti-ozone, the medicine against high ozone levels, was developed by the agency Startbahn West as the subject for the campaign for the advertising client Gasverbund Mittelland.
The reason for the box of tablets, which contains small natural gas cars instead of tablets, is the beneficial effect that natural gas has on ozone levels. This is because natural gas cars produce significantly less ozone than their gasoline or diesel counterparts.
The package insert lists the other advantages of natural gas: Natural gas also produces no particulate matter and is 40 percent cheaper.
The campaign consists of advertisements and flyers that are distributed at major train stations and squares as well as in parking garages. Reference is also made to the website specially developed for the campaign: Information on ozone and natural gas can be found at www.anti-ozon.ch.
The reason for the box of tablets, which contains small natural gas cars instead of tablets, is the beneficial effect that natural gas has on ozone levels. This is because natural gas cars produce significantly less ozone than their gasoline or diesel counterparts.
The package insert lists the other advantages of natural gas: Natural gas also produces no particulate matter and is 40 percent cheaper.
The campaign consists of advertisements and flyers that are distributed at major train stations and squares as well as in parking garages. Reference is also made to the website specially developed for the campaign: Information on ozone and natural gas can be found at www.anti-ozon.ch.
