Star TV and Werbewoche: New TV magazine launched
"Die Werbewoche" is the name of the new TV magazine, which is now being broadcast on Star TV at weekends and provides background information and making-ofs for various Swiss commercials. In the first edition, the current advertiser of the year - Frank Bodin - presents the "Love Life" campaign of Aids-Prevention Switzerland.
A commercial usually only lasts 20 or 30 seconds. It has to tell its story in this short time. However, months of work go into making such a commercial. What does it take for a concept to become an idea and for it to finally find its way to the audience in the form of a commercial?
Star TV takes a look behind the scenes of advertising in a new magazine. In collaboration with Werbewoche, Star TV is offering Swiss creatives a new platform with the broadcasting vehicle "Die Werbewoche". Each weekend, the "commercials of the week" are presented in moderated reports. There are also "making-of" reports on current productions, sideways glances at the international scene, reviews of history and interviews with studio guests.
In the first program, the stylistic development of the spots for the
Swiss AIDS prevention analyzed. Frank Bodin, the creative director of Euro RSCG, explains in the studio why he changed the concept from "Stop Aids" to "Love Life" and provides insights into the background to the campaign idea. "Die Werbewoche" will be launched on Saturday, September 26. The new magazine will be broadcast regularly on Saturday and Sunday at 09.35 and 18.25.
Star TV takes a look behind the scenes of advertising in a new magazine. In collaboration with Werbewoche, Star TV is offering Swiss creatives a new platform with the broadcasting vehicle "Die Werbewoche". Each weekend, the "commercials of the week" are presented in moderated reports. There are also "making-of" reports on current productions, sideways glances at the international scene, reviews of history and interviews with studio guests.
In the first program, the stylistic development of the spots for the
Swiss AIDS prevention analyzed. Frank Bodin, the creative director of Euro RSCG, explains in the studio why he changed the concept from "Stop Aids" to "Love Life" and provides insights into the background to the campaign idea. "Die Werbewoche" will be launched on Saturday, September 26. The new magazine will be broadcast regularly on Saturday and Sunday at 09.35 and 18.25.
