Stämpfli: Music store opening in Lucerne
The city of Lucerne has a new music store: Krompholz Musik opened a branch in Lucerne on November 14, 2015, with live performances by singer-songwriters Ishantu and Damian Lynn. Stämpfli Kommunikation is behind the concept and the marketing campaign.
Lucerne is being musically enriched: The traditional music store Krompholz, which is celebrating its 160th anniversary this year, is opening a new location in the middle of Lucerne, at Klos-terstrasse 11. To celebrate this addition in a fitting manner, the opening of the branch was publicized in collaboration with Stämpfli Kommunikation. The communication measures were accompanied by a guerrilla concert by the Central Swiss musician Ishantu, who roamed the streets of Lucerne with her guitar.
Interested parties could follow the singer or go directly to Klosterstrasse, where they were welcomed with an aperitif and a concert by Lucerne singer-songwriter Damian Lynn. Another guerrilla activity was the large number of small advertisements that were placed in prominent locations in the city center.
For Krompholz, the opening ceremony is the ideal starting signal for the future at the new location. "Lucerne and the surrounding area is already considered an important region, which was previously served from Bern. We are therefore delighted to be closer to our existing customers and to build new partnerships," says Alexander Steinegger, who has been the owner of the company since 2014. The communication measures created by Stämpfli Kommunikation played a key role in the successful launch: Concept, booking of the artists, media cooperation with Radio 3fach, design of the hanging cardboard, flyers and posters, wall of fame and the shop window.
Responsible at Krompholz: Christine Schürch and Alexander Steinegger. Vresponsible at Stämpfli: Stämpfli Communication.
