Stahel partner for ROC: Occasions are not a matter of luck
Stahelpartner has created an image campaign for the ROC regional used car centers belonging to the Amag Group. It dramatizes the safety and reliability of buying a used car.
To show that buying a used vehicle from ROC is not a matter of luck, the campaign plays with symbols that at first glance have nothing to do with safety and reliability: a slot machine and dice. The image campaign "Top used cars are no matter of luck" starts with posters, TV and radio commercials and Internet banners.
> To the radio spot 1
> To the radio spot 2
> To the radio spot 3
Responsible at Amag: Herber Oeller (Managing Director ROC Switzerland), Dino Graf (Head of Group Communication), Tülin Hanimann (Coordinator, Group Advertising). Responsible at Stahelpartner: Nick Schoberth, Franco Elsener (consulting), Reto Zollinger (AD), Raphael Koller (DTP), Mark Stahel (CD/overall responsibility). Strategy & Planning Media: Lars Hoffmann and Bianika Wiese, MediaCom. At Solid&Hallerfilm: Rudi Haller (3-D animation), Dany Bittel, Elefant Studios. At Selmi Tonstudio: Renzo Selmi, Chris Grunder (composition, sound engineering, sound design).
