Experience cities like a local
Babbel and Airbnb are teaming up for the first time with the "Tour d'Europe" project. The four-city trip combines Airbnb discoveries with language challenges. Four travelers, consisting of two winners of a video contest and two influencers, will be sent to four cities to experience the new Airbnb offer: unique activities led by local Airbnb hosts. Complementary language challenges from Babbel will also allow travelers to fully immerse themselves in the country's culture and truly experience the cities like a local.Tourists become visitorsThe offer is aimed particularly at extroverts. With the Babbel language app and Airbnb's guided tours, travelers come into direct contact with the locals. Whether it's a visit to a rooftop vegetable garden in the heart of Paris, a photo safari in one of Rome's most beautiful districts or a sailing course on Barcelona's coast: a total of six unforgettable discoveries by Airbnb hosts await the participants. The entire trip will be accompanied by a professional film team, social media managers and video content specialists. The European tour can be followed on YouTube, Instagram and Facebook under the hashtag #speaklikealocal.In six stagesThe "Tour d'Europe" by Babbel and Airbnb starts on July 11 in Paris, continues on July 13 to Barcelona, on July 15 to Rome and one day later to Berlin, where it ends on July 17.