City of Zurich awards concessions for billboards
Four companies will share the public poster spaces in the city of Zurich over the next six years. According to the tender criteria, the use of the approximately 1,400 commercial billboards will go to the highest bidders.
A total of six companies have applied to manage the commercial, cultural and political poster sites. The city council has awarded the poster leases in public spaces, as detailed in a press release on Thursday. Four lots were awarded to Allgemeine Plakatgesellschaft APG. Clear Channel Switzerland will receive two lots. The individual locations were awarded to APG, Clear Channel Switzerland, Glattal Media and Publicitas.
The most economically advantageous offer was considered from the total of 417 municipal cultural poster sites. This was awarded to Clear Channel Switzerland. With the new contracts, the City of Zurich will be able to increase its annual revenue by around 33% to around CHF 2.6 million between 2013 and 2018 compared to 2011. The free political and official billposting and the discounted billposting options in the F4 world format will be continued.
Around 200 poster sites on public land were removed as part of the tender. This corresponds to 10 percent of the total volume. These poster sites are of little interest in terms of advertising and no longer meet the aesthetic requirements.
For the past six years, two companies have shared the billboard space in the city of Zurich. (SDA)
