St. Moritz Engadin Mountains rides with Prime

 Following a competitive presentation, the mountain railway company St. Moritz Engadin Mountains has opted for Prime, an agency specializing in brand and corporate communications. According to the agency's press release, Head of Marketing Dieter Bogner said that three factors were decisive in winning the contract: The understanding of the brand, the quality in strategy development and the cross-disciplinary solution approaches. In addition to the brand strategy, the contract includes the development of the corporate design and overall communication. The first results of the collaboration will be seen in summer 2008. St. Moritz Engadin Mountains includes the mountain railroads in the Corviglia, Diavolezza and Muottas Muragl areas, including twelve restaurants and three hotels.