SSJ pitches for Coop campaign
Coop Retail has retained the services of Krieg Schlupp Springer & Jacoby (KSSJ).
After a competition among seven agencies, including accompanying consumer research, KSSJ was commissioned with the advertising implementation of a new brand profile developed for Coop by BBDO Consulting. The campaign brings new accents to Coop advertising, according to a press release. The slogan "Coop for me and you" is intended to consolidate the brand's popularity. The new advertising campaign will be rolled out over the course of the coming year.
