Squids Network: Campaign for Nespresso
The Western Swiss agency Squids Network created an international multimedia campaign for the launch of Nespresso’s limited-edition Umutima and Tanim blends.
Squids Network, a global communications agency based in French-speaking Switzerland, manages to convince multinational corporations with its independent business model. Two owners, no offices and a network of hundreds of partners around the planet allow Squids Network to meet today's demanding client requirements. A customized team is put together for each project.
Nespresso international has entrusted Squids Network with the global campaign for the launch of two new limited editions, Umutima and Tanim. The concept puts the spotlight on the geographical differences between the countries of origin of these "Grand Crus" (Rwanda and Mexico), which are the source of two very different coffees of excellent quality: Two unique cultures. Two different limited editions. One shared passion.
The elaborate production took Squids Network to Rwanda and Mexico for the shoot. In addition to the films and digital advertising materials, a print campaign, CRM measures and POS were implemented. The campaign was managed by the Squids owner tandem. Kerry Petty took care of strategy and account handling and Philippe Schwaar had the creative lead. The result is now visible in numerous countries.
