Tracks in the snow
Food/Auto «Exaggerate to be better understood,» the Publicis ad executives told themselves, and created a poster campaign for Maggi Quick Lunch based on that idea.
Food/Car "Exaggerate to be better understood", said the Publicis advertisers and created a corresponding poster motif for Maggi Quick Lunch: the trail of a skier who appears to have eaten while driving through the hut is intended to dramatize the customer benefit of convenience in a striking way. Matter & Partner also went all out to publicize the winter driving training course organized by Chrysler Jeep: the new Chrysler 300C Touring AWD "waves" itself through the powder snow. Less is not always more - this applies equally to advertising and snow. At the moment, it only shines on posters and advertisements.
