SPR+ completes station study
On Monday, the Swiss Poster Research Plus (SPR+) research institute published the results of the second phase of its train station study. The information is available in «SPR+ Expert,» an analysis and optimization tool for Swiss outdoor advertising.
In addition to the billboards at the 27 most important stations, the tool now also includes the billboards at all other conurbation stations with a contact value. Together with the street spaces, registered customers have access to a total of 42,500 poster spaces for campaign evaluation.
