Spot advertising: New appearance for Pontresina Tourism
The St. Moritz-based communications agency Spot Werbung has developed the new website for Pontresina Tourism. Storytelling and a magazine-style design are the hallmarks of the new website.
Spot Werbung conceived, designed, programmed and edited the new Pontresina Tourism website. The result is a magazine-like brand site that scores with independent texts: for example, locals tell the advantages of a vacation in Pontresina. All other content has been written according to journalistic criteria. The usual tourism phrases were deliberately avoided. On the home page Pontresina.ch with seamlessly integrated moving images the top trend in digital communication. And thus underlines the positioning of Pontresina in line with the brand. Thanks to the programming in Responsive Design, the website is displayed on smartphones and tablets adapted to the respective screen size.
