SportXX goes out into the fresh air
The Migros specialty store is expanding its market presence with "Outdoor by SportXX," which is managed by Inhalt & Form.
On September 18, the first two branches of the new Outdoor by SportXX store chain opened in a fresh trekking look at Limmatplatz in Zurich and Bielerhof in Biel. And the next store will follow on October 30 on Zurich's Löwenstrasse.
The aim of Migros' new specialist store is to have 15 to 20 "Outdoor by SportXX" stores by 2012. The aim is of course to "significantly increase market share in this highly competitive sports segment", as Felix Kubat, Head of SportXX, explains. Inhalt & Form is responsible for the entire communication of the new diversification at Migros. Naming, logo, opening campaign, opening event, promotional measures, product flyers, product advertisements, an outdoor guide and the website are all part of the exciting assignment. Serge Riedener acts as CD together with AD Claudia Fuchs. (pan)
The aim of Migros' new specialist store is to have 15 to 20 "Outdoor by SportXX" stores by 2012. The aim is of course to "significantly increase market share in this highly competitive sports segment", as Felix Kubat, Head of SportXX, explains. Inhalt & Form is responsible for the entire communication of the new diversification at Migros. Naming, logo, opening campaign, opening event, promotional measures, product flyers, product advertisements, an outdoor guide and the website are all part of the exciting assignment. Serge Riedener acts as CD together with AD Claudia Fuchs. (pan)
