Sports clubs should use fan data
A prominent trio wants to bring big data to sports clubs.
Former FIFA executive Guido Tognoni, PR specialist Sacha Wigdorovits and Norwegian IT and sports association expert Niels Roine want to monetize the fan base in the sports world by founding a company, according to Handelszeitung.
With the Zurich-based company Digital Sports Force, which was launched recently, the trio wants to help sports clubs, leagues and associations make better use of the data potential of their fans and followers. The focus is currently on the TV sports of ice hockey, football and skiing.
Fans already leave their data via a number of touchpoints, for example by downloading the club app, ordering a season ticket or consuming food in the stadium restaurant. By analysing such data, clubs and organizations can increase their revenue, says Wigdorovits.
