Sporting mission
Society Switzerland is also making its contribution to the UN Year of Sport and Physical Education with special ambassador Ogi.
Society Switzerland is also making its contribution to the UN Year of Sport and Physical Education with special ambassador Ogi, for example at the Pestalozzi Children's Village, where 200 children from disadvantaged countries can experience social values through play and sport as part of "Play for Peace". The Pestalozzi Children's Foundation brought in the agencies Viva and Carré for the communication and event. They shot a striking, peaceful bird. Swiss less keen on greed
Market research Affordable prices are very important to 41% of Swiss people when choosing where to go shopping. In the Consumer Monitor survey conducted by the advertising agency Publicis, they are significantly less price-conscious than the Germans (68.3 percent). More Germans (71.7%) also consider good value for money to be very important than the Swiss (60.8%). Freshness and quality are cited as very important criteria by roughly the same number in both countries. The preferred shopping time for the Swiss is towards the evening. Swiss consumers get inspiration for their daily shopping from a variety of sources. Free newspapers were mentioned the most, followed by brochures, flyers and daily newspapers. The complete Consumer Monitor study can be ordered from Publicis.
Market research Affordable prices are very important to 41% of Swiss people when choosing where to go shopping. In the Consumer Monitor survey conducted by the advertising agency Publicis, they are significantly less price-conscious than the Germans (68.3 percent). More Germans (71.7%) also consider good value for money to be very important than the Swiss (60.8%). Freshness and quality are cited as very important criteria by roughly the same number in both countries. The preferred shopping time for the Swiss is towards the evening. Swiss consumers get inspiration for their daily shopping from a variety of sources. Free newspapers were mentioned the most, followed by brochures, flyers and daily newspapers. The complete Consumer Monitor study can be ordered from Publicis.
