Sport is used most for sponsorship
The study «Swiss Sponsorship Barometer 2004/2005» provides information on Swiss sponsorship decisions.
The "Swiss Sponsoring Barometer" study
2004/2005" provides information about Swiss
Sponsorship decisions. 86 % of the companies surveyed stated,
Using sport for sponsorship purposes, followed by event marketing (73 %)
and art/culture (70 %). According to the study, the
Social sponsoring (51 %) is becoming increasingly important due to the many global
Disasters have increased enormously in recent years. Considered
sports sponsorship a little more closely, football (53 %) leads the way.
Ice hockey (40 %). Ski sponsorship (20 %) has developed positively despite the very
poor performance of the national ski team compared to the previous year
held. The sports of inline skating (16 %) and beach volleyball (14 %)
are becoming more and more popular. The European Sponsorship Exchange
and the service agency Sport + Markt conducted the manager survey on the
for the sixth time.
2004/2005" provides information about Swiss
Sponsorship decisions. 86 % of the companies surveyed stated,
Using sport for sponsorship purposes, followed by event marketing (73 %)
and art/culture (70 %). According to the study, the
Social sponsoring (51 %) is becoming increasingly important due to the many global
Disasters have increased enormously in recent years. Considered
sports sponsorship a little more closely, football (53 %) leads the way.
Ice hockey (40 %). Ski sponsorship (20 %) has developed positively despite the very
poor performance of the national ski team compared to the previous year
held. The sports of inline skating (16 %) and beach volleyball (14 %)
are becoming more and more popular. The European Sponsorship Exchange
and the service agency Sport + Markt conducted the manager survey on the
for the sixth time.
