Sport is most in demand
Sponsorship The study «Swiss Sponsorship Barometer 2004/2005» provides information on sponsorship decisions.
Sponsoring The study "Swiss
Sponsoring Barometer 2004/2005" provides information about
sponsorship decisions. 86 percent of the companies surveyed stated that
sports for sponsorship purposes, followed by event marketing (73
percent) and art/culture (70 percent). Due to the many global
disasters in recent years, according to the study, the
social sponsoring (51 percent) gained in importance. The European
Sponsoring-Börse and the service agency Sport + Markt organized the
manager survey for the sixth time.
Sponsoring Barometer 2004/2005" provides information about
sponsorship decisions. 86 percent of the companies surveyed stated that
sports for sponsorship purposes, followed by event marketing (73
percent) and art/culture (70 percent). Due to the many global
disasters in recent years, according to the study, the
social sponsoring (51 percent) gained in importance. The European
Sponsoring-Börse and the service agency Sport + Markt organized the
manager survey for the sixth time.
