Sponsoring experts reorganize themselves
IG Sponsoring's members consist primarily of event organizers and experts from Swiss companies.
The interest group (IG)
Sponsoring has reorganized itself and has recently become an association.
organized. It aims to promote the acceptance of sponsorship and related
Forms of advertising (e.g. product placement) as important components of modern
Promote communication. Professionalism should also be increased
and represent the interests of sponsoring companies vis-à-vis authorities and
third parties are represented more strongly.
A six-member Board of Directors manages the fortunes of the association. At the
founding meeting, those present elected the lawyer and
Event Manager Daniel E. Gundelfinger as President. On the Board of Directors
Jürg Moosmann (Basler Versicherung) also sits as actuary, Beat
Ritschard (Octagon) as treasurer and Erich Hunold (Amag), Peter
Eckenfels (Winterthur Insurance) and Marc Santschi (Swiss Post) as
Assessor.
In future, IG Sponsoring intends to initiate more of its own projects.
The association and the Institute for Marketing and Trade at the
University of St. Gallen launched a joint research project that will
the effectiveness of sponsorship within the company by means of a relevance study.
of marketing activities. Concrete
Findings are expected at the end of 2006.
Sponsoring has reorganized itself and has recently become an association.
organized. It aims to promote the acceptance of sponsorship and related
Forms of advertising (e.g. product placement) as important components of modern
Promote communication. Professionalism should also be increased
and represent the interests of sponsoring companies vis-à-vis authorities and
third parties are represented more strongly.
A six-member Board of Directors manages the fortunes of the association. At the
founding meeting, those present elected the lawyer and
Event Manager Daniel E. Gundelfinger as President. On the Board of Directors
Jürg Moosmann (Basler Versicherung) also sits as actuary, Beat
Ritschard (Octagon) as treasurer and Erich Hunold (Amag), Peter
Eckenfels (Winterthur Insurance) and Marc Santschi (Swiss Post) as
Assessor.
In future, IG Sponsoring intends to initiate more of its own projects.
The association and the Institute for Marketing and Trade at the
University of St. Gallen launched a joint research project that will
the effectiveness of sponsorship within the company by means of a relevance study.
of marketing activities. Concrete
Findings are expected at the end of 2006.
