Sponsorship on course for growth
Nonfiction In the coming years, sponsorship as a marketing tool will see «double-digit growth rates.».
Non-fiction In the coming years, sponsorship as a marketing instrument will show "double-digit growth rates". The global volume will rise from 33.7 billion (2006) to 43.6 billion dollars (2008). This and much more can be found in the Sponsoring 2007 yearbook, in which 44 experts provide an insight into the impact, development and implementation of sponsoring. Award-winning activities, including those from Switzerland, document how professionally the link between culture or sport and business works today. Available from www.jahrbuch-sponsoring.de.
