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Advertising market Advertising is growing most strongly on the Internet and on TV.

Advertising market Advertising is growing most strongly on the Internet and on TV.
Advertising investments continue to grow. The Goldbach Electronic Media Index
(GEMI) shows an increase of 3 index points for TV advertising to 323
out. The internet index even jumped by 4 points to 178.
advertising investments throughout the past year were
grown. There was also a pleasing development in the
radio index, which rose from 250 to 252 points after the fall
was mixed. In contrast, Teletext had to contend with the
level of 163 points, the same as in the previous month. All
electronic media together increased in December by
3 to 318 index points. The changes in the overall market for
Electronic media are also a key advertising medium
involved. The growth of one index point is attributable to them.

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