Spitex campaign by Studio Thom Pfister
"Good care means:" - this is the new national campaign of Spitex Switzerland and also that of Spitex Canton Bern. The focus is on the recruitment of specialists, apprentices, career changers and people returning to work.
Colorful motifs are used to draw attention to the exciting work at Spitex. The nursing profession at home with clients offers a wide range of professional activities and plenty of variety. With the new campaign, Spitex Switzerland and Spitex Canton Bern want to draw attention to this versatility and professional experience as well as the opportunities for development.
Spitex Switzerland is deliberately making a statement with its new campaign. "We have opted for an eye-catching, fresh and also humorous appearance," says Marianne Pfister, Co-Managing Director of Spitex Switzerland.
The Spitex Switzerland campaign was launched at the beginning of March 2024 and will be used over the next five years. Around 400 Spitex organizations throughout Switzerland will use the various campaign themes and videos in different situations. The focus will be on the central themes of "expertise", "variety", "flexibility", "trust", "innovation" and "proximity".
The Spitex Canton Bern campaign also focuses on recruitment and the importance of Spitex in the holistic care system. It is based on four separate themes: "Support", "Versatile", "Strengths" and "Everywhere for everyone".
Both campaigns were developed and implemented by Studio Thom Pfister and consist of a joint landing page gute-pflege-heisst.ch (qualite-des-soins.ch, buone-cura-significa.ch), six visuals for Spitex Switzerland, four visuals for Spitex Canton Bern and various testimonial films shot with Spitex employees.
Responsible at Spitex Switzerland: Marianne Pfister (Co-Managing Director), Lisa Pesenti (Project Manager, Deputy Head of Marketing/Communications). Responsible at Spitex Verband Kanton Bern: Roger Guggisberg (Managing Director), Lucia Aebersold (Deputy Assistant General Manager). Responsible agency, Studio Thom Pfister: Thom Pfister (Creative Director, Photo and Film Direction), Roland Zenger (Art Director, Print and Digital), Daniel Hackiewicz (Web Development, Senior Designer), Sharon Moor (Graphic Designer, Animations), Ursula Rytz (Consulting, Production and Coordination), Marianne Schoch (Consulting, Media). Photography: Studio Attila Janes, Film: Oli Hallberg, Priska Fuhrer.
