Spinas Gemperle: New campaign for the WWF
WWF Switzerland has launched a new campaign to inspire the population to live more sustainably. This was realized by the Spinas Gemperle agency.
The Spinas Gemperle agency has realized the current campaign for WWF Switzerland. With the message "Every individual can be the solution for our planet. We just have to start", the organization wants to inspire the population to live more sustainably. It is supported by WWF Group partners such as Coop, Migros, Ikea, Pfister, Swiss Post and Swisscom.
The integrated campaign will take place in several waves. The agency has designed posters, print ads and an e-board movie. One Landing page also provides information on sustainable living. A database provides inspiration for everyday life. Online tests calculate your own ecological footprint. In addition, the Facebook application "face one planet" invites you to network virtually.
The integrated campaign will take place in several waves. The agency has designed posters, print ads and an e-board movie. One Landing page also provides information on sustainable living. A database provides inspiration for everyday life. Online tests calculate your own ecological footprint. In addition, the Facebook application "face one planet" invites you to network virtually.
Responsible at WWF: Gian-Reto Raselli (Marketing Manager), Franziska Zoller (Project Manager). Responsible at Spinas Gemperle: Lorenz Spinas (CD), Beat Egger, Tom Malecha (concept/text), Miriam Fischer (concept/AD), Reto Coaz (graphics), Tullio Tomasini (consultant), Christine Wiederkehr (director), Kerstin Reulen (producer at Rosas'n'co Films).
