Spinas Gemperle: Caritas makes the grim reaper disappear
Spinas Gemperle has created new ad campaigns for Caritas to promote the organization's annual Christmas fundraiser.
Almost one billion people worldwide still go hungry. Caritas is committed to food security in the affected regions with a variety of projects. To make this work possible, the organization carries out a Christmas collection every year. Now in its third year, the impact of the donations is demonstrated with the help of an eraser. While in the past it was words and sentences that showed a turn for the better, this year it is images: the eraser makes the reaper disappear so that only the harvesting tool remains and a voracious grasshopper becomes a sprouting leaf.
The campaign will be visible through posters and advertisements. At the same time, a flyer with a corresponding subject will be sent out.
Responsible at Caritas Switzerland: Odilo Noti (Head of Communications), Jörg Arnold (Head of Fundraising). Responsible at Spinas|Gemperle: Lorenz Spinas (CD), Paul Walder (Strategic Planning), Stephan Huwiler (AD), Alex Molzen (Graphics), Mart Klein (Illustration), Tom Malecha (Text), Pia Litschi (DTP), Irene Stutz (Consulting).
The campaign will be visible through posters and advertisements. At the same time, a flyer with a corresponding subject will be sent out.
Responsible at Caritas Switzerland: Odilo Noti (Head of Communications), Jörg Arnold (Head of Fundraising). Responsible at Spinas|Gemperle: Lorenz Spinas (CD), Paul Walder (Strategic Planning), Stephan Huwiler (AD), Alex Molzen (Graphics), Mart Klein (Illustration), Tom Malecha (Text), Pia Litschi (DTP), Irene Stutz (Consulting).
