Spillmann/Felser/Leo Burnett advises Sympany
Starting January 1, 2008, the ÖKK Basel insurance group will operate under the brand name Sympany. The Zurich-based advertising agency Spillmann/Felser/Leo Burnett has been awarded the contract for the communication campaign.
In future, the ÖKK Basel insurance group will serve the Swiss market on a segment-specific basis and will operate under the Sympany brand name from January 1, 2008. In recent years, ÖKK Basel, ÖKK Switzerland and Krankenkasse 57 have developed from a regional health insurance company into an insurance group operating throughout Switzerland. In future, the company intends to streamline its organization and operate under the Sympany umbrella brand. Spillmann/Felser/Leo Burnett will be in charge of Sympany's communication measures. The Zurich-based creative agency was awarded the contract following a competitive presentation. The first works can be seen in mid-November.
