Gimmicks around a cheese
Wunderman has launched a comic contest for Mini Babybel.
There are no limits to the imagination: Instead of a simple 08/15 competition, Bel Suisse is launching a cheeky online comic drawing competition in which the young and young-at-heart target group can give free rein to their creativity. With this online idea, the Wundermann agency wants to draw attention to the popular red "cheese lump" Mini Babybel. Participants in the competition can either choose between two comic stories that they have already started and have to finish drawing, or they can opt for the completely creative option and draw their own comic strip. It's worth taking part: in keeping with the comic theme, the main prize is a trip with the whole family to the comic city of Brussels.
Wunderman has developed a complete drawing platform for the web, which provides various tools familiar from drawing programs for creating a small masterpiece. In addition, the user can select, insert and edit various objects, characters, backgrounds and speech bubble templates that have been lovingly illustrated especially for the competition. They can even upload their own images. Alternatively, participants can also print out a comic template, draw it by hand and take part in the classic way by post.
Visually, the creatives at Wunderman deliberately opted for a design that corresponds to the young target group. "The viewer should get the impression that they are sitting at a drawing table," says AD Roland Dill. Playful and, of course, entirely in comic style, the website http://comic.babybel.ch should immediately "make you want to draw", as consultant Rahel Güttler hopes. The comic competition is being promoted with a banner campaign, print advertisements, e-newsletters and a corresponding on-pack presence on the Mini Babybel. (pan)
Wunderman has developed a complete drawing platform for the web, which provides various tools familiar from drawing programs for creating a small masterpiece. In addition, the user can select, insert and edit various objects, characters, backgrounds and speech bubble templates that have been lovingly illustrated especially for the competition. They can even upload their own images. Alternatively, participants can also print out a comic template, draw it by hand and take part in the classic way by post.
Visually, the creatives at Wunderman deliberately opted for a design that corresponds to the young target group. "The viewer should get the impression that they are sitting at a drawing table," says AD Roland Dill. Playful and, of course, entirely in comic style, the website http://comic.babybel.ch should immediately "make you want to draw", as consultant Rahel Güttler hopes. The comic competition is being promoted with a banner campaign, print advertisements, e-newsletters and a corresponding on-pack presence on the Mini Babybel. (pan)
