Spengler dresses celebrities

Fashion "Advertising with celebrities only has advantages - the search for creative ideas is superfluous," Rolf Greulich, CCO at Michael Conrad & Leo Burnett, once said, but Studio Achermann is currently demonstrating in a new Spengler campaign that advertising with celebrities can also be combined with clever ideas. In a stylistic mix between a fashion shot and an autograph card, celebrities are outed as the wearers of Spengler fashion. At the same time, an elegant touch of home story is created by depicting the popular models in their favorite places. In the case of soccer king Hakan Yakin, it is the foyer of the Hotel Drei Könige in Basel. Advertiser Michelle Nicol had herself modestly photographed in front of her front door, although the text in the ad presents the co-owner of the Glamour Engineering agency as an expert "for everything glamorous". Leisure modeling was a first for Nicol.