Speed shopping
The advertising agency Stahelpartner shows that ShopVille-RailCity customers can do their shopping super fast 365 days a year.
Brevity is the spice of life. This is also the motto of Zurich's shopping paradise ShopVille-RailCity Zurich, where thousands of stressed-out passers-by take advantage of the countless offers every day. In the morning, a croissant and a paper cup of hot coffee are grabbed at lightning speed in order to rush onto the train at the last minute.
The Zurich-based advertising agency Stahelpartner created a campaign that gets to the heart of the matter: a central location in Zurich's main railway station with extra-long opening hours and a huge range of services that anticipates the customer's every wish. The pictograms used by Ricardo Perez with various subjects convey the desired advertising message briefly and succinctly: Everything has to go super fast. This year, motifs such as "Hungry?", "Pressant?" or "Easter present?" can be seen.
During implementation, it was particularly important for the motifs to be easy to understand and funny at the same time. To increase efficiency, posters on streetcars, baby F12 posters in S-Bahn trains and an advertisement in the free newspaper 20 Minuten will also be used from mid-February. Alongside the print motifs, weather fairy Susanne Eggenschwiler will present the amusing commercials on "Radio ShopVille-RailCity" and keep listeners up to date with the latest tips and trends. Since the pictogram campaign, ShopVille-RailCity has enjoyed a steady increase in sales. The average daily frequency in ShopVille-RailCity Zurich is 300,000 people.
Adriana Zilic
The Zurich-based advertising agency Stahelpartner created a campaign that gets to the heart of the matter: a central location in Zurich's main railway station with extra-long opening hours and a huge range of services that anticipates the customer's every wish. The pictograms used by Ricardo Perez with various subjects convey the desired advertising message briefly and succinctly: Everything has to go super fast. This year, motifs such as "Hungry?", "Pressant?" or "Easter present?" can be seen.
During implementation, it was particularly important for the motifs to be easy to understand and funny at the same time. To increase efficiency, posters on streetcars, baby F12 posters in S-Bahn trains and an advertisement in the free newspaper 20 Minuten will also be used from mid-February. Alongside the print motifs, weather fairy Susanne Eggenschwiler will present the amusing commercials on "Radio ShopVille-RailCity" and keep listeners up to date with the latest tips and trends. Since the pictogram campaign, ShopVille-RailCity has enjoyed a steady increase in sales. The average daily frequency in ShopVille-RailCity Zurich is 300,000 people.
Adriana Zilic
