Exciting keynotes at the EMEX Forum 2009
At the Swiss B2B trade show for marketing, communication, events, and promotion 09 (August 25–27), the EMEX Forum by Swiss Marketing in Hall 3 will once again be one of the highlights.
On Tuesday, 25 August (15:45-16:45), Dr. Peter Petrin, Director of the SIB Swiss Institute of Business Administration, will give a keynote speech on the topic of "Internationally recognized degrees in marketing: What value do Swiss educational qualifications have abroad?". Dr. Peter Petrin holds a doctorate in business administration and has been working in the education sector since the early 1990s. He is also on the board of directors of four SMEs and on the board of various associations and organizations. About the content of the lecture: The Swiss education system is unique and outstanding. One of its strengths is the so-called higher vocational education and training, which produces highly qualified, practice-oriented specialists and managers. The OECD gives our higher vocational education and training top marks and declares it a role model. This uniqueness inevitably means that other countries are not very familiar with our educational qualifications. Is the international recognition of our marketing qualifications (e.g. marketing specialists with a federal certificate, qualified sales managers) really important? And what does international recognition actually mean? Is it really relevant for a career?
Change in the media landscape
On Wednesday, August 26 (17.45-18.45), Dr. Maili Wolf, owner of Dr. Maili Wolf Consulting, will give a keynote speech on the topic of "Changing the media landscape". Maili Wolf began her professional career in the publishing and media industry and today has over thirty years of publishing and media experience in Switzerland and abroad, in a wide variety of areas and functions in the media industry. In 1996, she founded her own consulting company after six years as a member of the Ringier management team responsible for magazines. About the content of the lecture: The media in the field of tension between technical development and social change are still regarded as a "mirror of their time" and are firmly anchored in the socio-cultural environment of their time if they want to survive successfully.
Marketing in the crisis
The unequal marriage between the media and the advertising industry, which has been mutually beneficial for years, is at a turning point. The mass media are on the brink of extinction and the media industry is being forced to rethink. On Thursday, August 27 (15.45-16.45), Dr. Stefan Michel, Professor of Marketing IMD International in Lausanne, will be the keynote speaker on the topic of "Marketing in the crisis" - presented by Standing Ovation. The IMD MBA program is ranked number one worldwide by The Economist magazine. The Financial Times rates IMD as the world's best provider of executive education and open enrollment programs. From 2003 to 2008, Stefan Michel was a professor at Thunderbird, School of Global Management, in Arizona, USA. He advises companies on strategic marketing issues.
His German marketing textbooks are published by Compendio Verlag in Zurich. About the content of the lecture: We observe that many managers tend to make quick operational decisions in times of crisis without first carrying out a strategic analysis. It is precisely in times of upheaval that strategic opportunities arise to build long-term competitive advantages. This presentation describes two analysis tools for the current crisis. Based on the analysis, the aim is to identify "must-win battles" and mobilize internal and external resources. The presentation concludes with some recommendations for operational marketing.
Change in the media landscape
On Wednesday, August 26 (17.45-18.45), Dr. Maili Wolf, owner of Dr. Maili Wolf Consulting, will give a keynote speech on the topic of "Changing the media landscape". Maili Wolf began her professional career in the publishing and media industry and today has over thirty years of publishing and media experience in Switzerland and abroad, in a wide variety of areas and functions in the media industry. In 1996, she founded her own consulting company after six years as a member of the Ringier management team responsible for magazines. About the content of the lecture: The media in the field of tension between technical development and social change are still regarded as a "mirror of their time" and are firmly anchored in the socio-cultural environment of their time if they want to survive successfully.
Marketing in the crisis
The unequal marriage between the media and the advertising industry, which has been mutually beneficial for years, is at a turning point. The mass media are on the brink of extinction and the media industry is being forced to rethink. On Thursday, August 27 (15.45-16.45), Dr. Stefan Michel, Professor of Marketing IMD International in Lausanne, will be the keynote speaker on the topic of "Marketing in the crisis" - presented by Standing Ovation. The IMD MBA program is ranked number one worldwide by The Economist magazine. The Financial Times rates IMD as the world's best provider of executive education and open enrollment programs. From 2003 to 2008, Stefan Michel was a professor at Thunderbird, School of Global Management, in Arizona, USA. He advises companies on strategic marketing issues.
His German marketing textbooks are published by Compendio Verlag in Zurich. About the content of the lecture: We observe that many managers tend to make quick operational decisions in times of crisis without first carrying out a strategic analysis. It is precisely in times of upheaval that strategic opportunities arise to build long-term competitive advantages. This presentation describes two analysis tools for the current crisis. Based on the analysis, the aim is to identify "must-win battles" and mobilize internal and external resources. The presentation concludes with some recommendations for operational marketing.
