Sony Ericsson advertises cell phone in computer games
Sony Ericsson is running dynamic in-game ads in collaboration with the agency Mediaedge:cia and Game Mediarep, a subsidiary of Goldbach Media.
Sony Ericsson is placing dynamic in-game advertising in collaboration with the agency Mediaedge:cia and the Goldbach Media subsidiary Game Mediarep. The aim is to attract potential buyers of the new Walkman phone W890i. The advertising subjects appear for Swiss gamers on virtual billboards in over ten different games. The campaign runs until May 31, 2008.
