Sunny times

What advertising manager plagued by a constant lack of time doesn't know Anna from Migros? Not quite cheap, but very "convenient", you can eat from her kitchen in a matter of seconds, and Exxtra launched a promotional CD to intensify brand vitality among young, active people, also known as party people (who, like advertisers, also have no time to cook). And the "More time for living" approach naturally also applied to the Anna's Best party, where you could let yourself be lulled into the evening sun with cool chill-out sounds and a beach atmosphere.it was also sunny at the ASW general meeting in Entlebuch. For those unfamiliar with geography - that's the Pampas between the Lucerne hinterland and Bern. After a round of gold panning - the locals tell the guests that there are heaps of precious metals to be found in their streams - they met for the AGM with a lot of movement on the board.
Sandra Röcker-Bonsells and Carmelo Buffoli stepped down. President-elect Markus Diener did not take up his post due to a heavy workload. Diego Bally, who is now holding this office for the third time, stepped into the breach. Andy Ruf, Past President by rotation, stood for re-election as Vice President and Benno Frick as Past President. Claude Hitz and Patrick Lack were confirmed.
The financial year ended with a profit and capital of 50,000 francs. Nevertheless, the Board of Directors felt compelled to request an increase in the annual contribution of 300 francs. Jörg Suter, an advertiser from Thalwil, did not agree to this. And this was, believe it or not, the very first dissenting vote that the shortlist author has experienced in his six years as a chronicler of various advertisers' meetings. However, it was clearly not about a vote of no confidence, the speaker stated. He merely wanted to urge the Board of Directors to be more willing to save money and to budget more precisely. The Board's request was approved, but with the aforementioned vote against and one additional abstention. So everything is clear at the ASW.
Beat Fritschin Summer mood - because the beautiful outdoor events are finally starting. For example, on the terrace of the lakeside restaurant Acqua, where Exxtra took a completely new approach to communication for Migros' fresh produce label Anna's Best. Or with the Alliance of Swiss Advertising Agencies ASW at its general meeting
in the beautiful Entlebuch, which is a little far away from Zurich.
Benny Goldstein with Grischa Rubinick (right), who is jointly responsible for the Anna's Best budget at Exxtra.

The two Exxtra-ADs Roger Dobmann and Nicole Domokos at the well-deserved terrace aperitif at Acqua.
Pretty blonde: Exxtra consultant Julia Brun (right) and Sandra Genge used to work together at Lowe Direct.
Andri Hofmann from Contexta and Annabelle advertising manager Monika Schneider enjoyed the hip party on Lake Zurich.
Evening mood: SAP Marketing Manager Daniel Renggli (l.) with Giusi Barbato, Limmattaler Tagblatt, and Andreja Sedeljsak from Infel.
DJ Minus-8 (left) and MC Amad provided the musical ambience with a cool performance well into the night.
Traveled all the way from Brazil to Entlebuch: former ASW board member and emigrant Stefan Hofmann with his wife Arlette.
Sunny prospects on the Bramboden: Norbert Unternährer, ASW President Diego Bally and Reto Schwammberger (from left).
Talking shop on the sun deck of the beautiful Hotel Bergruh: Sawi Director Jürg Engi (l.) and SDV President Jakob Nef.
Meeting with a view of the Bernese Alps and Carmelo Buffoli, Markus Diener and Hans Suter, KMU Magazin (from left).
Without the third-largest economic area, your brand lacks powerGuests at the ASW: Daniel Strobel, Publimedia CEO, Ulrich Bollmann, BPRA President, and Jürg Siegrist, SWA Managing Director (from left).
Together with Diego Bally, they form the Executive Committee of Allianz: Andy Ruf (l.), Vice President, and Benno Frick, Past President.
Soon-to-be retirees Beat Germann, Schellenberg, and Sepp Lütolf, Publisuisse, with Ursi and Peter Grob, ASW office (from left).
Attending the AGM as representatives of ASW sponsoring partner Publisuisse: Beatrice Kniel (left) and Carmen Theiler.