Sunny Switzerland presents Meteo
From July through September 2010, Valais Tourism is sponsoring the weather program ‘Meteo” on the national television channels SF, TSR, and TSI. The Valais commercial, which is costing the canton 600,000 francs, is intended to highlight the canton’s appeal and will air every other day.
The commercial, which shows the attraction of Valais, is set in a typical mountain pub in the middle of the unique Valais nature and with the mountain panorama in the background. It tells the story of a boy's charming encounter with the Valais. The advantage of this sponsorship for Valais is that the message does not get lost in an advertising block with other providers, but flows directly into one of the most watched programs during prime time in the evening.
