Sodastream launches new brand identity with "Drink Better"
Sodastream is launching a comprehensive repositioning in 2026: Under the slogan «Drink Better,» the brand is rebranding itself as a holistic beverage brand. The campaign will launch in Switzerland in February, followed in the spring by the largest product rollout in the company’s history.
Sodastream Switzerland is starting 2026 with a new brand identity and a strong message: "Drink Better". From February, the new visual identity with fresh colors, modern imagery and a concise claim will be visible as part of a comprehensive media campaign. The visual refresh marks an important step in the further development of the brand, while values and commitment remain consistent.
From sparkling water maker to beverage brand
With "Drink Better", Sodastream is underlining its transformation from a sparkling water manufacturer to a holistic beverage brand. The new image combines the logo, color scheme, visual language and symbols to create a clear, contemporary look that reinterprets modern drinking culture and inspires consumers to make drinks more individual, more conscious and more sustainable.
The new "Drink Better" campaign will go live in Switzerland from February via digital channels, including CTV, online video, YouTube, social media and online advertising. It shows how the beverage experience can be rethought with Sodastream: more individual, more flexible and more conscious. At its heart is the idea that the world has moved on in many areas, but not when it comes to drinks. Sodastream wants to change this and offers a versatile solution for different needs with its ecosystem of sparkling water makers, beverage syrups, juice concentrates, CO₂ cylinders and accessories.
Largest product offensive in the company's history
Following the launch of the new brand identity, Sodastream will start the biggest product offensive in the company's history from the middle of the year. Sonja Hennecke, Marketing Lead Sodastream Switzerland: "2026 is the year in which Sodastream not only inspires with a new brand identity, but also consistently launches innovative products that revolutionize the beverage experience at home and on-the-go. Consumers and our retail partners can look forward to a new range of sparkling water makers, numerous innovative products across the entire ecosystem and Sodastream's most significant new product to date. In this way, we are bringing our brand promise 'Drink Better' to life for everyone who wants to make their drinking moments smarter, more sustainable and simply better."
As the first visible sign of the new brand identity, Sodastream will be presenting its "Fizz&Go" on-the-go bottle for self-fizzing drinks in seven new colors from March 1.
Continuity in climate protection
Sodastream Switzerland is consistently continuing its commitment to climate protection. The initiative, which was launched in 2023, will continue until 2026, with the company offsetting 115% of the emissions caused by its CO₂ cylinders. By continuously supporting global and local climate protection projects, Sodastream Switzerland is taking long-term responsibility for a more sustainable future.
